Git Yer Dumpster Fire While It’s Hot! 🔥

Remember when the only business model internet CEOs believed in was advertising? I do. They all told me @theinformation should be free. Glad the world has wised up. https://t.co/3UUzHLj5xg

— Jessica Lessin (@Jessicalessin) November 1, 2022

Elmo has not wised up.

Musk Takes New York as Twitter Tries to Calm Advertisers — new with @SylviaVarnham @beckpeterson

One media buyer privately advised advertisers to review cancellation clauses more rigorously when “booking on longer time horizons with Twitter.”https://t.co/FrelSUbBm5

— Kaya Yurieff (@kyurieff) November 1, 2022

How’d that work out?

Well this is the first time I've seen activists blamed for advertising drop off. Pretty sure advertisers are metrics driven. If the ads performed, the dollars would be flooding in. https://t.co/QtxcZOK8Km

— Jessica Lessin (@Jessicalessin) November 4, 2022

this interaction is so fucking funny dude oh my god pic.twitter.com/jbU779Xu0j

— nate of the living dead (@MNateShyamalan) November 4, 2022

What could go wrong?

one of those stories in three tweets pic.twitter.com/Attc0TUWPs

— Oliver Darcy (@oliverdarcy) November 4, 2022

Republicans threatening to investigate advertisers who pull out of twitter. Elon threatening to go thermonuclear on them.

Clearly if they want nothing to do with this toxic shithole it is the fault of activists.

— That Tom Tomorrow guy (@tomtomorrow) November 5, 2022

That's not hyperbole.

Twitter using Tesla engineers to roll out new “thermonuclear name & shame” feature to save ad business. https://t.co/QMpTFpv7yQ

— Josh Marshall (@joshtpm) November 5, 2022

Twitter appears to be suspending accounts that parody the new CEO.

— Kyle Griffin (@kylegriffin1) November 4, 2022

The advertisers can’t wait to restart their business with the “advertise here or else” guy pic.twitter.com/jvFBip7Xet

— There used to be Latin about Trumpism here (@DarkBlooper) November 5, 2022

Times have been tough in this Ohio town ever since the woke mob shut down the old rainbow fentanyl factory. So when Elon Musk promised everyone they could post Nazi slogans on Twitter, they finally had something to celebrate. But then the advertiser boycott began.

— New York Times Pitchbot (@DougJBalloon) November 4, 2022

Buckle up.

1/ There is some pretty substantial context about Twitter's 2023 revenue and advertisers that I think partly help explains why Musk is really losing it...

And it involves upfront ad sales. Let me explain...

— Angelo Carusone (@GoAngelo) November 5, 2022

3/ This year, they didn't sell much of anything.

A coalition called Stop The Deal spent time educating and using media buyers and big advertisers at the event to ask Twitter some basic questions about potential Musk takeover before giving him a guaranteed income for 2023.

— Angelo Carusone (@GoAngelo) November 5, 2022

5/ This means that instead of heading into 2023 with 15-20% of 2023 already secured as they typically would have, Twitter heads into next year with almost none of that. All because of Musk's red pilled edgelord approach.

— Angelo Carusone (@GoAngelo) November 5, 2022

7/ My point here is: It's actually worse than that I think a lot of people even appreciate all because Musk's conduct and commitments to roll back brand safety and community safeguards essentially obliterated Twitter's new front sales event that woulda secured 2023 revenue.

— Angelo Carusone (@GoAngelo) November 5, 2022

Because he is Elmo, Elmo was screwed the minute he decided to buy Twitter. And because he is Elmo, Elmo just keeps pumping gasoline into the burning dumpster.

Overnight, Elon Musk turned Twitter into an ad-free app. Respect.

— scottjshapiro@mastodon.social (@scottjshapiro) November 4, 2022

Yeah. pic.twitter.com/rU0FeELnvv

— Schooley (@Rschooley) November 5, 2022

I assume Fitton is one of those also advising Trump that if he runs all of his legal problems magically disappear. https://t.co/l701Lkbywp

— Schooley (@Rschooley) November 4, 2022

Free speech!

And 59 year old incel / liar / Nazi sympathizer Ian Miles Cheong pic.twitter.com/Nu1iSVjIYU

— Dr. Bhaskar Ⓥ (@xbhaskarx) November 4, 2022

Week one at Elon Twitter pic.twitter.com/Q7tAZogmJj

— Josh Marshall (@joshtpm) November 5, 2022

Interesting use of the ceos time while the $44b acquisition swirls down the drain pic.twitter.com/rd7dGkbaOZ

— Josh Marshall (@joshtpm) November 5, 2022

Does Elmo think he’s encouraging Rather to pay?

Sullen and a bit teary is a good note for the CEO to end the evening on https://t.co/kxVwWMigWQ

— Josh Marshall (@joshtpm) November 5, 2022

'Cause his new business model seems to be: “Pay or go.”

It seems like hyperloop was downgraded to driving a car in a small tunnel? https://t.co/khwixCJQF4

— Josh Marshall (@joshtpm) November 5, 2022

Traffic congestion relief at last!

Precisely. Guess what? Moderation pressures really kick in outside the US. https://t.co/ycyY7BTkhN

— Josh Marshall (@joshtpm) November 5, 2022

Yeah, this does not end well.

bingo https://t.co/EMSwKVuRTD

— Josh Marshall (@joshtpm) November 5, 2022

Twitter's gone completely narcissistic? Nobody could have predicted…

He is fired at end of day. Those agencies start to pause/shift because everything feels uncertain and they don’t know who they should be coordinating with. Then, Elon gets dozens of advertiser CMOs on a call yesterday. It's amazing oppty. pic.twitter.com/ApHHn0pjLL

— Kara Swisher (@karaswisher) November 4, 2022

I blame the activists, too.

Lettuce calm down https://t.co/IxFibd0kEq

— Kara Swisher (@karaswisher) November 5, 2022