Gingrich wants to re-label unemployment benefits as "welfare." "Welfare," of course, is what goes to the undeserving and the lazy. As the clip points out, unemployment insurance is something "paid into." I've heard the same argument for Social Security: that it isn't "government money," but money one has "paid into" the system, and so is deserving of.
It's a tax, of course, like any other money collected by any government. Somehow, that label makes a difference. So, a modest proposal: what if we started thinking of government spending for people (as opposed to for corporations or the military-industrial complex) as money we pay into government precisely for those purposes, instead of money siphoned out of our pockets against our will to pay "those people," who are always bums and cheats and, well, "on welfare."
Would it change anything? Would it be that hard to turn the kaleidoscope?