Rove's Fingerprints

This is a sign of how desperate they are:

Under the command of President Bush's two senior political advisers, the White House rolled out a plan this weekend to contain the political damage from the administration's response to Hurricane Katrina.

It orchestrated visits by cabinet members to the region, leading up to an extraordinary return visit by Mr. Bush planned for Monday, directed administration officials not to respond to attacks from Democrats on the relief efforts, and sought to move the blame for the slow response to Louisiana state officials, according to Republicans familiar with the White House plan.

The effort is being directed by Mr. Bush's chief political adviser, Karl Rove, and his communications director, Dan Bartlett. It began late last week after Congressional Republicans called White House officials to register alarm about what they saw as a feeble response by Mr. Bush to the hurricane, according to Republican Congressional aides.

As a result, Americans watching television coverage of the disaster this weekend began to see, amid the destruction and suffering, some of the most prominent members of the administration - Richard B. Myers, the chairman of the Joint Chiefs of Staff; Donald H. Rumsfeld, the secretary of defense; and Condoleezza Rice, the secretary of state - touring storm-damaged communities.

Mr. Bush is to return to Louisiana and Mississippi on Monday; his first visit, on Friday, left some Republicans cringing, in part because the president had little contact with residents left homeless.

Republicans said the administration's effort to stanch the damage had been helped by the fact that convoys of troops and supplies had begun to arrive by the time the administration officials turned up. All of those developments were covered closely on television.

In many ways, the unfolding public relations campaign reflects the style Mr. Rove has brought to the political campaigns he has run for Mr. Bush. For example, administration officials who went on television on Sunday were instructed to avoid getting drawn into exchanges about the problems of the past week, and to turn the discussion to what the government is doing now.

"We will have time to go back and do an after-action report, but the time right now is to look at what the enormous tasks ahead are," Michael Chertoff, the secretary of Homeland Security, said on "Meet the Press" on NBC.

One Republican with knowledge of the effort said that Mr. Rove had told administration officials not to respond to Democratic attacks on Mr. Bush's handling of the hurricane in the belief that the president was in a weak moment and that the administration should not appear to be seen now as being blatantly political. As with others in the party, this Republican would discuss the deliberations only on condition of anonymity because of keen White House sensitivity about how the administration and its strategy would be perceived.

In a reflection of what has long been a hallmark of Mr. Rove's tough political style, the administration is also working to shift the blame away from the White House and toward officials of New Orleans and Louisiana who, as it happens, are Democrats.

What isn't said here is that the other signature of Rove's style is "No fingerprints." But his name is in the second paragraph of this story.

His fingerprints are all over the spin on this one. And it's already too late.

You can't undo what people watched on CNN for 5 straight days. You can't tell them they didn't see what they saw, or hear what they heard.

The horsea have escaped. The barn has burned down. A little late to be thinking about closing the door.