Even as American and Iraqi soldiers were closing in on Abu Musab al-Zarqawi, the commander of the American forces in Iraq was trying to get Washington to lower the terrorist leader's importance and profile.emphasis supplied
In May, the Multinational Forces in Iraq sent a cable marked "secret" to the Pentagon requesting that the reward of $25 million for Zarqawi's capture be reduced, according to military and administration officials.
The request was part of a recalculation by American war planners who had noticed that the leader of Al Qaeda in Iraq's role in the insurgency was gradually diminishing after Iraq's foreign fighters, Islamists, and irredentist Baathists in January formed a new umbrella terror organization known as the Mujahadin Shura Council, or consultative council of holy warriors.
The new constellation of car bombers and kidnappers significantly reduced the role of Al Qaeda in Iraq, relegating it to just one of a number of groups under the leadership not of the Jordanian-born Zarqawi, but an Iraqi, Abdullah Rashid al-Baghdadi.
This development, according to two military sources, persuaded America's top generals that the enemy's organization had become less reliant on a top-down hierarchy. The strategy to reduce the monetary reward for Zarqawi in part reflected a recognition that the man himself had been demoted.
NYSun, via Tapped. "Psy-ops" is just politics by other means. Except now, we accept that the government is doing it to us, as well as the politicians (who are, after all the government, so what's the difference, right?)