Because they don’t want their customers to scream and run away. They’ll eat some of the tariffs but, as competitors don’t, WalMart will slowly raise the temperature of the water, so the frogs don’t jump out.Bessent: "I was on the phone with Doug McMillon, the CEO of Walmart, yesterday, and Walmart is in fact going to eat some of the tariffs." pic.twitter.com/kR0RnRkEMd
— Aaron Rupar (@atrupar) May 18, 2025
They may eat enough of 30% to stay below the competition, but they won’t be able to for long. Especially as supplies dry up, in a month or two
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