According to Slate, "demand for theology-themed toys is hot hot hot."
Because Playmobil came out with a "cute" Martin Luther figurine which sold out almost immediately. Mostly this presents us with an excuse for pictures, like this one contrasting the usual visage of Luther with his much more appealing figurine:
Or this one, which gets at the historical Luther:
Well, the Nazis didn't exactly invent anti-Semitism out of whole cloth.
Still, I can understand why this version of Luther wasn't as popular:
Now, if I'd just posed Luther next to a beer stein, instead of Godzilla: