At Least Howard Hughes Had The Decency To Go Into Seclusion

BBC:

The world's richest man, Elon Musk, has sparked speculation after changing his name on his social media platform X to "Kekius Maximus". The tech mogul - and close confidant of US President-Elect Donald Trump - offered no immediate explanation for the name or his new profile image which depicts the character Pepe the Frog - a meme that has been used by far-right groups.

What is this guy, 12?

The "Kek" reference is a very 2017, alt-right thing. The person who pushed it into the discourse in that year was Sargon of Akkad, a British fascist who cut his teeth during Gamergate. His account was banned from Twitter in 2019 and then was reinstated by Musk in 2022.