Wednesday, October 06, 2021

2024 Is A Long, Long Way Off

As Axios' Neal Rothschild writes, "Donald Trump's post-office online engagement is hitting new lows, according to exclusive data from SocialFlow provided to Axios," before elaborating, "Trump has tried press releases styled as tweets, launched his own "platform" and held campaign-style rallies, yet the numbers suggest his social media megaphone has no true replacement."
 
Getting into the numbers, the Axios report states, "Clicks to Trump content dropped 37% in August and September compared to the two months prior, according to the data. It measures clicks from social media posts referred from SocialFlow's network of publishers. The decline marked a 50% dip compared to March — the first month Trump free-fell from the news after February's impeachment trial."

Even more worrisome for the former president is the fact that stories about Trump -- as opposed to his almost daily "statements" posted by his spokesperson on Twitter -- are also falling flat with news-seekers.

"Interest in those Trump stories also is going down. Per article, they are averaging 28% less engagement on social media in August and September," Axios reports.

Spoiler alert: he's not getting back on Twitter (no more than he can sue billboard owners to post his billboards, or TV stations to run his political ads).  Even if he did, I don't think it would do what it once did.

Yesterday's fish.  Yesterday's newspaper.  Both are left behind soon.

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